Online Marketing Glossar Dominik Lommerzheim

Online Marketing Glossar

Online Marketing Lexikon

Umfangreiches Online-Marketing-Glossar liefert Ihnen einen Überblick der wichtigsten Online-Marketing-Fachbegriffe.

Hier finden Sie die wichtigsten Begriffe rund um das Thema Online Marketing. Durchsuchen Sie das alphabetische Verzeichnis nach interessanten Einträgen. Haben Sie Ergänzungen zu einzelnen Begriffen? Schreiben Sie mir und ich ergänze den fehlenden Begriff. Vielen Dank.


A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z


A

A-Blogger

A/B-Test

ABC-Analyse

Absprungrate

Account

Ad Hijacking

Ad Impressions

Ad View Time

Ad Visibility

Adaptive Web Design

Adblocker

AdServer

Advertainment

Advertiser

Advertorial

Affiliate Links

Affiliate Marketing

Affiliate Publisher

AJAX

Allinanchor

Android

Ambush Marketing

Ankertext

API

App

App Store Optimization / ASO

Artificial Intelligence

At-Reply

At-Zeichen

Attribution

Aufrufrate

Augmented reality

Ausstiegsrate

Avatar

Awareness / Brand-Awareness

 

B

B2B Marketing

B2C Marketing

Backlink

Badge

Bannerwerbung

Barrierefreiheit

Beacon

Benchmark

Bid Management

Big Data

Bitly

Black Hat SEO

Bliki

Blog (auch Weblog)

Blog digest

Blogger

Blogging

Blog Post

Blogroll

Blog Storm

Blogosphäre

Bounce Rate

Brand Bidder Management

Brand Bidding

Branding

Bread Crumb Navigation

Bring your own device (BYOD)

Browser

Buying-Cycle

Buzz Marketing

Buzzword

 

C

Call To Action

Canonical Link

Chat

Click-Through-Rate / CTR

Cloaking

Cloud Computing

Cluster

Collaborative Consumption

Comment

Community

Community Building

Community Management

Community Marketing

Connect

Content

Content Management System / CMS

Content Marketing

Conversion

Conversion Rate

Corporate Blog

Cost per Action / CPA

Cost per Click / CPC

Cost per Impression / CPI

Cost per Lead / CPL

Cost per Mille / CPM

Cost per Order / CPO

Couch Shopping

Couch Surfing

Crawler

Creative Commons

Critical Mass

Cross Device Tracking

Cross Posting

Cross Selling

Crowdsourcing

Customer Relationship Management / CRM

Customizing

Cyberchondrie

Cybermediaries

 

D

Daily Active User / DAU

Dashboard

Data Mining

Datenbank

Deep Link

Delicious

Digg

Digital Detox

Digital Disruption

Digital Divide

Digital Immigrants

Digital Natives

Digital Resident

Digital Rights Management / DRM

Digital Visitor

Direct Message

Disavow Tool

Displaywerbung

DMS

DNS-Server

Domain

Doodle

Double Opt-in

Double Opt-Out

Duplicate Content

Dynamische URL

 

E

E-Book

E-Commerce

E-Mail-Marketing

Early Adopters

Early Majority

Earned Media

Echtzeitsuche

Edge Rank

Eindeutiger Besucher

Einstiege

Einzelne Seitenaufrufe

Embedded Content

Emoji Marketing

Emoticon

Employer Branding

Engagement Rate

Enterprise 2.0

Eye Tracking

 

F

F-Commerce

F-Shop

Face-to-Face

Facebook

Facebook Ads

Facebook Anwendung

Facebook Commerce

Facebook Fanpage

Facebook Freunde

Facebook Landing Tab

Facebook Marketing

Facebook Post Impression

Fan-Box/ Like-Box

Fans

Fat Finger Error

Fear of missing out (FOMO)

Feed

Feedreader

Findability

Flash

Flashmob

Fluid Layouts

Follower

Follow Friday

Forum

Foto-Plattformen

Freemium

Frequency Capping

 

G

Generation Y

Geo Targeting

Geotagging

Google

Google AdSense

Google Adwords

Google Algorithmus

Google Analytics

Google Display Netzwerk

Google Hummingbird

Google Keyword Planer

Google Maps

Google My Business

Google Panda

Google Penguin

Google Places

Google Plus Local

Google Ranking

Grey Hat SEO

Groups

Growth Hacking

Guerilla Marketing

 

H

Hashtag

Heatmap

Hidden Link

Hits

Hootsuite

Hot Topic

HTML

HTML Tag

 

I

Impressionen

Inbound Marketing

Index von Suchmaschinen

Influencer Marketing

Influencer

Inkubator

Innovators

Interstitials

Inventory

IPTV

iTunes Store

 

J

JavaScript

Joomla

Jump Page Ads

 

K

Keyword

Keyworddichte

Keywordoptimierung

Keywordrecherche

Keyword Stuffing

Klickrate (Click-Trough-Rate)

Klout (Score)

 

 

L

Laggards

Landingpage

Late Majority

Layer Ad

Lead

Like

Likers

Linkbait

Linkbuilding, Linkaufbau

Linkfarm

Linkjuice

Linkpopularität

Listicle

Location Based Social Networking

Lock-in-Effekt

Logfile

Lokale Suche

Long Tail

Lurker

 

M

Marketing Automation

Mashup

Member Lifetime Cycle

Meme

Merchant

Message Board

Meta-Tags

Metadata

Meta Description

Meta Title

Microblogging

Microblogs

Microsite

Millenials

Mobile Community

Mobile first

Mobile Marketing

Mobile Shift

Mobile Web

Moblogging

Modified Tweet (MT)

Monetization

Money Keywords, Money Keys

Monitoring Tool

Multimedia

MySpace

 

N

Native Advertising

Navigation

Netiquette

Networking

Neue Nutzer

Neue Sitzungen

News Feed

Newsletter

Nofollow Link

Notification

Nutzer

 

O

Offpage Optimierung

Offpage SEO

One Page Site

Online Collaboration

Online Community

Online Marketing

Online Reputation

Online Reputation Management (ORM)

Online-Clippings

Onpage Optimierung

Onpage SEO

Open Media

Open Source

Openness

Opt-in

Organische Suchergebnisse

Owned Media

 

P

Page Impression

Page Rank

Page Speed

Paid Content

Paid Media

Peer-2-Peer, auch P2P

Perception Management

Performance Marketing

Permalink

Permission Marketing

Placement

Plattform

Plugin

Podcast

Poke

Portalmarketing

Post

Postview-Tracking

PPC

PPI

Predictive Analytics

Privacy settings

Profile

Promotion Guidelines

Prosument

Prototyping

Public Domain

Publisher

 

Q

QR-Code (Quick Response Code)

Quality Score/Qualitätsfaktor

 

R

Ranking

Re-Targeting, Re-Marketing

Real Time Advertising (RTA)

Real Time Bidding – RTB

Referrer

Registration

Reply/ Mention

Responsive Webdesign (RWD)

Retargeting

Return on Investment / ROI

Retweet

Rich Media

Rich Snippet

Roadmap

Robots.txt

ROI

RSS

RSS Reader

RSS-Feeds

Russen-Link

 

S

SEA

Search Re-Targeting

Second Opinion

Second Screen

Seeding

Seiten/Sitzung

Seitenaufrufe

Seitenwert

SEM

Sentiment

SEO

SEO YOAST

SERP

Sharen/Teilen

Shitstorm

Shopping Ads bei Google

Showrooming

Sichtbarkeitsindex

Sitemap

Silver Surfers

Sitzungen

Skill-Cash-Games

Skype

SlideShare

Smartphone

SMM

SMO

Snippet

Social Bookmarking

Social Bots

Social Capital

Social Commerce

Social CRM

Social Games

Social Graph

Social Hub

Social Media

Social Media Dashboards

Social Media Guidelines

Social Media Manager

Social Media Optimization

Social Network

Social Networking

Social Newsroom / Social Media Newsroom

Social Plugin

Social Proof

Social Software

Social Tagging

Spam

Status

Streaming

Streaming Media

Streuverlust

Strukturierte Daten

Style / Style Sheet

Suchvolumen

Surface Link

SWOT-Analyse

 

T

Tablet

Tag-Cloud

Tagging

Targeting

Technorati

Threads

Touchpoint

TKP

Tracking

Tradedesk

Traffic

Trigger Mail

Troll

TrustRank

Tweet

Tweetup

Twitter

Twitter API

Twitter Client

Twitterverse

Typo3

 

U

Unified Optimization

Unique Content

Unique Visitors

Up Selling

URL

Usability

User

User Credit System

User Generated Content

 

V

Verweildauer

Video-Plattformen

Videoblog (or Vlog)

Video Marketing

Viral Marketing

Virtual World

Virtuelle Community

Virtual- und Augmented Reality

Vlog

Voice Over Internet Protocol (VOIP)

Voice Search

VoIP

Vorschläge

 

W

Wall

Web 2.0

Web Analytics

Web Conferencing

Web Feed

Web-based Tools

Web-Monitoring

Webcasting

Webinar

White Hat SEO

Whitepaper

Widget

Wiki

Word-of Mouth Marketing (WOMM)

WordPress

 

X

Xing

XML-Sitemap

 

Y

Yammer

Yield Optimization

Youtube

 

Z

Zertifikat

Zielgruppe


Man muss nicht alles wissen. Man muss nur wissen, wo es steht. – Autor unbekannt

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